http://www.kevingosselincreative.com/balvenie-rare-crafts daily 0.75 2014-08-06 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407353114848-8L1IMKPPMPZEDMQ48MY3/51f292e129355-e1376071918178.jpeg Balvenie Rare Crafts The Balvenie is the most handcrafted Scotch Whisky. And they support others who do things as we like to say, 'the old way, the right way'. This extended to shining a light and supporting practitioners of rare hand crafts in the US. In conjunction with The Craft Council of America The Balvenie committed to raising a dram in support of craftsmanship in all its forms. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407353114848-8L1IMKPPMPZEDMQ48MY3/51f292e129355-e1376071918178.jpeg Balvenie Rare Crafts The Balvenie is the most handcrafted Scotch Whisky. And they support others who do things as we like to say, 'the old way, the right way'. This extended to shining a light and supporting practitioners of rare hand crafts in the US. In conjunction with The Craft Council of America The Balvenie committed to raising a dram in support of craftsmanship in all its forms. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407353169415-RPAQQ4A8RXLAGEM14C4O/IMG_8383.jpg Balvenie Rare Crafts The search for craftspeople and celebratory parties and whisky tastings where their work was celebrated had to be portable and brought across the USA. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407353193351-L6F3GCNTQSFO78PF5HOG/maxresdefault.jpg Balvenie Rare Crafts The brand ambassadors were featured in a short documentary about how they drove in a handcrafted car, a Morgan, to meet with each potential craftsperson. Each craftsperson then had a short vignette made about them. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407353070391-ZY3U16TIFLL6AY32CD2Z/image-asset.jpeg Balvenie Rare Crafts - The Craftspeople https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407353152154-MSS8EL3B819GRAJ4DUFL/5242f4171db6c.jpeg Balvenie Rare Crafts The event space was set up as a gallery, because its main focus truly was to highlight exquisite craftsmanship from around the country. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407353334332-CS4NL3XOFA63FVN41X6B/5242f2dda8bbd.jpeg Balvenie Rare Crafts The space also featured a full schedule of tastings of The Balvenie so guests could a sample of what The Balvenie handcrafts in Dufftown, Scotland. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407353214464-22FEGXQA62BTWMG4IRTV/IMG_8417.jpg Balvenie Rare Crafts Each year, now in its third year, a single craftsperson is selected as the most outstanding. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407353336701-JZ65B75A7MVOC1Q4E49M/13BLV-A-ACC-FINAL.jpg Balvenie Rare Crafts And celebrated in our ads. And more importantly, feted with a month long sting learning about craftsmanship at the Distillery in Scotland. http://www.kevingosselincreative.com/shopping-variety daily 0.75 2014-08-07 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407420258067-1HF2NTP0G1HIRZV70G6I/image-asset.jpeg Shopping Variety Keep it in the family. That was the goal of variety station for Coca-Cola. The goal for appealing to Shopper Mom was to provide a solution that helped her appease all the different taste buds in her house - without spending too much or lugging home 4 different 12-packs. And the goal for the retailer, was to increase total beverage aisle traffic. Believe it or not, lots of people skip this aisle, especially on fill-in trips. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407420258067-1HF2NTP0G1HIRZV70G6I/image-asset.jpeg Shopping Variety Keep it in the family. That was the goal of variety station for Coca-Cola. The goal for appealing to Shopper Mom was to provide a solution that helped her appease all the different taste buds in her house - without spending too much or lugging home 4 different 12-packs. And the goal for the retailer, was to increase total beverage aisle traffic. Believe it or not, lots of people skip this aisle, especially on fill-in trips. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407420375865-X0DWKINM2V71N7WQPSQC/vs2.jpg Shopping Variety So, we took a page out of the craft brewers playbook, where build-your-own six packs are common. And offered it up in a well designed end-aisle unit. We then developed communications appropriate for the differing zones of inspiration, decision and awareness. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407420379843-XJT9DRIWJLBBKMOPV470/vs3.jpg Shopping Variety https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407420387409-RU1D7DTP3PU6U0Z7MJBY/vs4.jpg Shopping Variety https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407420393152-6Q3TZ2C658TSWLSU3OBB/vs5.jpg Shopping Variety https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407420398433-GL1QZA13ACF0DM6ISW8G/vs6.jpg Shopping Variety In the parking lots, we wanted to inspire the shopper that there was a new way to experience their favorite sparkling beverages. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407420403521-TZ167O0JQI3MEJVDS17C/vs7.jpg Shopping Variety And for those shopping in aisle for a classic, we wanted to ensure they saw the new way to include Coca-Cola, and our other brands, in a fun way. http://www.kevingosselincreative.com/porsche-endurance daily 0.75 2014-08-07 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407425298151-2VR3D0R2A4PEZO4PRL5W/Petit_le_mans_manifesto.jpg Porsche Endurance https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407425298151-2VR3D0R2A4PEZO4PRL5W/Petit_le_mans_manifesto.jpg Porsche Endurance https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407425176399-876CITAE6JML5NE2H07B/floorplan.jpg Porsche Endurance https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407425189954-5858NREYQLZYM6SEH55D/photo.jpg Porsche Endurance https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407425193822-BM3TCCMBAYWLEHOTQOAR/photo2.JPG Porsche Endurance https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407425201039-P2TM99FLR0DWT4C3JX94/spotter+guide.jpg Porsche Endurance https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407425206143-XY7XVROM9S7TBIAEGJSV/uplight.jpg Porsche Endurance http://www.kevingosselincreative.com/work daily 0.75 2014-08-05 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407254261264-NAOYBO3MZRX6DNKIP2R4/bentley_studio_nyc-6-625x418.jpg Projects http://www.kevingosselincreative.com/bentleystudio daily 0.75 2014-08-06 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407255269243-9NE643IGQ9U576S54QQ1/bentley_studio_nyc-17.jpg Bentley - The Bentley Studio If you are ever so fortunate to acquire the means with which you can commission your own Bentley. My team and I created and perfected a bespoke experience that helps you sort the 1.3 Billion. Yes Billion. Possible combinations of color, trim and performance. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407255269243-9NE643IGQ9U576S54QQ1/bentley_studio_nyc-17.jpg Bentley - The Bentley Studio If you are ever so fortunate to acquire the means with which you can commission your own Bentley. My team and I created and perfected a bespoke experience that helps you sort the 1.3 Billion. Yes Billion. Possible combinations of color, trim and performance. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407255278665-KPTLEOEY1123ZM04QWCZ/bentley_studio_nyc-8-625x418.jpg Bentley The event space was built from raw sq. ft in New York's Meatpacking district. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407262053116-QTR40930RDOO8BAFC0WK/34207_OZY_Bentley_Vision_Experience_Launch_Margarita-Corporan-133.jpg Bentley Upon entering, guests picked a card that would be their key to experience. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407261971888-LLAARHMGKLHLOF57P8JJ/moodstation2.jpg Bentley On custom built mood stations, guests curated images that spoke to them on their RFID card previously selected. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407255292264-2WU2X0W90C8ZXKRW1P8U/Bentley_ColorTheory2_Page_2.jpg Bentley Each image was custom mapped onto a color and a quadrant that represented the Bentley lifestyle. From heritage to future. And adrenaline to serenity. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407255300698-4M6J8V2D57Y04IHQGYFI/Bentley_ColorTheory2_Page_5.jpg Bentley https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407254954897-NVQPBJ0BZV49EQLT8H4A/bentley_studio_nyc-6-625x418.jpg Bentley Once enough images were selected. Guests began to review the output using gesture-based leap technology and viewed their results on dynamic projection screen. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407255319053-OBUHJF4S7LA6H6TQY1PW/VirionaryExp-Results.jpg Bentley Each guest then received a custom output of where they fell on the Bentley quadrant. And also a selection of colors best suited for them. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407254964108-N0M4MM8T23RZT56YOFVG/bentley_studio_nyc-1.jpg Bentley Next, guests took their output and met with Bentley designers who translated the output into actual Bentley offerings. Combining human touch and technology. Just as all Bentleys do. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407255274442-JZU8UG97WWB3NDBBNHXQ/bentley_studio_nyc-11.jpg Bentley Every guest and press was pleased beyond with the experience. Read what Ozy.com thought about it. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407262009386-7NMUY0EY5XTIIWR7NQBX/image-asset.jpeg Bentley - Bentley Studio - New York City http://www.kevingosselincreative.com/welcome daily 1.0 2025-02-21 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1531856951145-LTFU0R8PRQ2P1RKWO2OD/Sushi_Group+copy.jpg Welcome https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1531856951145-LTFU0R8PRQ2P1RKWO2OD/Sushi_Group+copy.jpg Welcome https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1617999874691-Q5DCREBGGRR90WF819WX/hqdefault.jpg Welcome https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421864427693-RHSCJ0S6BH4I45FRDSQX/Glenfiddich-_SGhouse_photographer-Taso-Papadakis013.jpg Welcome - LET ME TELL YOU A STORY ABOUT 1963 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1740142858701-QWHJRVQJ3SE63UYRAZBQ/scones.jpg Welcome - LET A CHILD TELL THEIR OWN STORY https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407258137843-EAG9ZZGSH685N9PQ56YU/seasonalgrab.jpg Welcome - LET ME TELL YOU A STORY ABOUT ARTFULLY CRAFTED TV https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1437058174115-JVAXJJFRVAQMKL6URHEN/momentum_facebook_iq_nyc_margarita_corporan-102.jpg Welcome https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1740142323371-5G7AFJ48LMR60E7QRZMS/cs14.jpg Welcome - LET ME TELL YOU A STORY ABOUT THE POWER OF IMAGE https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407258400601-ZUQYECY4VV41I7DZUWFB/sac1.jpg Welcome - LET ME TELL YOU A STORY ABOUT SHARING A COKE https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407258123346-SBTV9WWJ3GVPEI9OS8GN/Hendricks2014-15.jpg Welcome - LET ME TELL YOU A STORY ABOUT A MOST UNUSUAL GIN https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407262875605-JXNVIC4CJRWZPS18QR72/VS1.jpg Welcome - LET ME TELL YOU A STORY ABOUT SHOPPER MARKETING https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407263257721-7VJGV8O5807GHUON72N3/adagepage.jpg Welcome - LET ME TELL YOU A STORY ABOUT MY ADVERTISING PUBLISHING https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407258159919-V5HSZC46O7SZUFER6NBX/13BLV-A-ACC-FINAL.jpg Welcome - LET ME TELL YOU A STORY ABOUT BRAND PURPOSE https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407257497041-RDBHVCDHEQPYCSIFYNLH/DSC_0289.JPG Welcome - LET ME TELL YOU A STORY ABOUT WRITING NOVELS https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407258278238-HV2V1VX4J0AKL878HDU6/photo2.JPG Welcome - LET ME TELL YOU A STORY ABOUT THE ENDURANCE OF PORSCHE https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407258529313-DIJ8IB2EM88CFITKRXPE/bentley_studio_nyc-10-625x418.jpg Welcome - LET ME TELL YOU A STORY ABOUT CUSTOMIZATION https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1437060137766-P5D87WA97PTHAMR1V02Z/TPxWX6c.jpg Welcome https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1617979366824-PX16MUAEG0JWMRNIJJNC/coca-cola-zero-chamber.jpeg Welcome http://www.kevingosselincreative.com/about-kevin daily 0.75 2025-02-12 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407332797268-NN0YACSOFDYASENDBJ9D/IMG_0066.jpg About Kevin This is me talking with my hands. I've been talking with my hands. And making things with them in advertising for a number of amazing brands. Save the Children. Ford. Coors. Porsche. Glenfiddich. The Balvenie. Bentley. Nature Valley. And Coca-Cola. My skill set is quite unique in that I have spent equal parts of my career in above the line(@JWT), experiential marketing(@Momentum) and shopper marketing(@Integer/TBWA). I love doing it all. Or, leading multi-agency teams where my cross-disciplinary skills give me an empathetic view point. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407332797268-NN0YACSOFDYASENDBJ9D/IMG_0066.jpg About Kevin This is me talking with my hands. I've been talking with my hands. And making things with them in advertising for a number of amazing brands. Save the Children. Ford. Coors. Porsche. Glenfiddich. The Balvenie. Bentley. Nature Valley. And Coca-Cola. My skill set is quite unique in that I have spent equal parts of my career in above the line(@JWT), experiential marketing(@Momentum) and shopper marketing(@Integer/TBWA). I love doing it all. Or, leading multi-agency teams where my cross-disciplinary skills give me an empathetic view point. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407355998336-PWOXYY4RBRLH3H3L2LTU/image-asset.jpeg About Kevin - Other Peoples Opinion of Me Sometimes its best to let others talk about you. That's what happens in this short video. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407333583199-UNH2N739LL90B4EZFCST/DSC_5988.JPG About Kevin If I was not creating ads, I would be a carpenter. I love seeing the product of one's labor at the end of the day. And in advertising, most days you get to see something you made come to life. This is a picture of the post-and-beam barn I built. Note - barn plans you see online are MUCH bigger in real life. This was a 6 month project that provided tons of time working alone. And with friends. Just like work. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407333590427-NIZIYP1J2VXXBXV4FPPM/limeroc2013+copy.jpg About Kevin And If I was not a carpenter, I would be a an automotive restoration craftsmen. This is an image of the 1963 Triumph Spitfire that I restored and race. I do it all. Pit crew. Driver. Bodywork. Engine tuning. Catering. Transportation. I love cars. And use them to hone my writing as well with freelance work for magazines like Octane, Grassroots Motorsports and 911 & Porsche World. http://www.kevingosselincreative.com/blue-moon daily 0.75 2020-10-30 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407334398840-F6EAPHF1ONMG2A7GZI8M/seasonalgrab.jpg Blue Moon - Blue Moon's First Seasonal Spot Blue Moon is a mass-craft beer. It is made with care. And art. And our ads were always 'artfully crafted'. So when I was first tasked with creating their first seasonal TV spot, I knew we had to do something special. We worked with Laika House (of Coraline Movie fame) to create a stop motion spot. Then, each frame was hand painted over to provide the look that is Blue Moon. It's a timeless spot. And love that decision to let the visuals tell the story, sometimes, no words is better. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407334398840-F6EAPHF1ONMG2A7GZI8M/seasonalgrab.jpg Blue Moon - Blue Moon's First Seasonal Spot Blue Moon is a mass-craft beer. It is made with care. And art. And our ads were always 'artfully crafted'. So when I was first tasked with creating their first seasonal TV spot, I knew we had to do something special. We worked with Laika House (of Coraline Movie fame) to create a stop motion spot. Then, each frame was hand painted over to provide the look that is Blue Moon. It's a timeless spot. And love that decision to let the visuals tell the story, sometimes, no words is better. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407334918957-3QRJFKKVZF871B9FA1GL/masterpiecegrab.jpg Blue Moon - Blue Moon Belgian White TV Spot In conjunction with the seasonal TV spot, we also worked with Laika to bring to life a spot that featured Blue Moon's premier offering, Belgian White. We wanted to highlight the luscious, hazy, orange liquid taste appeal in the signature Blue Moon glass. Yummy. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1603993837214-UMW5QIMAMOLY0KOA9WW9/image-asset.jpeg Blue Moon - Blue Moon TV Commercial, 'For Every Season' https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407436655509-9FQI9XXQDTZK4QP63PQ3/image-asset.jpeg Blue Moon - masterpiece - blue moon http://www.kevingosselincreative.com/share-a-coke daily 0.75 2014-08-06 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407337047959-P0I0F3PLPY3O1C6JXSJ6/image-asset.jpeg Share A Coke - Share A Coke Experiential Don't F#$& it up. We won the pitch to develop the North America experiential portion of the award-winning global campaign where you can find your name on a can of Coca-Cola. We were to develop a process and activation to deliver 2 Million customized cans of Coca-Cola in an 8-week period. Big logistics. And a bigger idea to improve the experience. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407337047959-P0I0F3PLPY3O1C6JXSJ6/image-asset.jpeg Share A Coke - Share A Coke Experiential Don't F#$& it up. We won the pitch to develop the North America experiential portion of the award-winning global campaign where you can find your name on a can of Coca-Cola. We were to develop a process and activation to deliver 2 Million customized cans of Coca-Cola in an 8-week period. Big logistics. And a bigger idea to improve the experience. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407337420837-B9U4YO5B4PT62LNCL1K3/sac.jpg Share A Coke Where in other countries you could only get 1 can. We developed the idea to you can get a can for 'you and a friend'. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407337523264-NYAW4D38X00AI3PS1I22/sac2.jpg Share A Coke We developed the UX to provide a quick, simple activation. Speed is important when you are trying to make 2 Million cans!   https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407337518662-B6CGRY1RPRPMTJFXRS31/sac1.jpg Share A Coke We had 3 sizes of kiosks. All scaleable to provide for flexibility from large, like NASCAR events. To small, like an appearance at a retail to complete a shopper marketing program. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407337539006-IWXNEBDUNJB9AHU9LAV8/sac3.jpg Share A Coke https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407337558136-KKA56C0XVCQODD51BG9H/75.jpeg Share A Coke We branded and trained our field staff as 'Shareleaders'. Because it is super important to at experiences that the people are the Brand. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407337552251-NTG7O2EQS2WP5D2W0YTB/saccans.jpg Share A Coke All in the effort to drive this. Social sharing of two friends, siblings, lovers creating cans with their names on it. And sharing a moment. http://www.kevingosselincreative.com/emporium-of-the-unusual daily 0.75 2020-10-29 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407338447511-WUQ68SEA4G7QEL762P7X/Hendricks-Gin-Emporium-of-the-Unusual1-600x717.png Emporium of the Unusual - Happier Than a Mongoose in a Pair of Pants A creative who gets to work on Hendrick's gin is thrilled. Gobsmacked. Giddy. Yes, happier than a mongoose in a pair of pants. We developed the Pop-Up sampling experiences for Hendricks for several years. This latest iteration was also the most unusual in a long line of unusual. It was, an Emporium of the Unusual. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407338447511-WUQ68SEA4G7QEL762P7X/Hendricks-Gin-Emporium-of-the-Unusual1-600x717.png Emporium of the Unusual - Happier Than a Mongoose in a Pair of Pants A creative who gets to work on Hendrick's gin is thrilled. Gobsmacked. Giddy. Yes, happier than a mongoose in a pair of pants. We developed the Pop-Up sampling experiences for Hendricks for several years. This latest iteration was also the most unusual in a long line of unusual. It was, an Emporium of the Unusual. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407338667115-T5W8MAH30ZCQF7OW6GKD/Hendricks2014-16.jpg Emporium of the Unusual Guests entered into a very small, tight store front. There, they were greeted and allowed to peruse the curiosities. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407340129698-CRHNYVXC83SFLPXDXP2J/Hendricks2014-10.jpg Emporium of the Unusual Inside the front room, they were also given the currency of the Emporium. Good for the most unusual Hendrick's cocktails. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407351397637-3WV5LIVSH8V7M2V8UTZ5/Hendricks2014-115.jpg Emporium of the Unusual With some slight of hand, a bookcase is revealed to be a false wall as a panel slides up to reveal the real Emporium in back. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407338697565-HEIKWU29IJ98I90W6NPP/Hendricks2014-92.jpg Emporium of the Unusual Guests walk through a tunnel scented with rose, one of the key ingredients in Hendrick's. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407338715740-VF4DST0ZF6W1TYOCT6NS/Hendricks2014-52.jpg Emporium of the Unusual In the Emporium, they might choose to be greeted by little birdmen and escorted under the skirt of an Heiress for a rather unique cocktail. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407338705221-MRDC57K8YDUOVDGO1ZJ0/Hendricks2014-64.jpg Emporium of the Unusual Or, they could walk along a wall of curiosities and grab a drink. Or something else. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407340182627-5EPUBQEP546CB0EWOIMU/Hendricks2014-15.jpg Emporium of the Unusual Those who dared to open a box along this unusual wall were treated to splendid gifts. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407340229255-4SZC42WSFWZR9R8OBSI5/Hendricks2014-14.jpg Emporium of the Unusual https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407340240332-H3POR8W0EPWEECKV5QKJ/Hendricks2014-36.jpg Emporium of the Unusual To help keep our fanatic guests from staying too long, a unique problem for Hendrick's compared to most liquor events, guests were allowed 3 drinks only. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407351860996-TRDTPS2GAJO9CCICRYLE/Hendricks2014-80.jpg Emporium of the Unusual The 3 drink rule was because guests would wait for hours to get the chance to spend time in the world me and my team created. http://www.kevingosselincreative.com/industry-commentary daily 0.75 2014-08-07 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407432472098-U0YDUQ4YGX1O35I1Y7YI/image-asset.jpeg Industry Commentary - IT IS NOT FUN HAVING A CONVERSATION WITH YOURSELF ABOUT WORK So, I've begun reaching out, and having pubs reach out to me, to get my thoughts on some of my areas of expertise. Following are a few examples. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407432472098-U0YDUQ4YGX1O35I1Y7YI/image-asset.jpeg Industry Commentary - IT IS NOT FUN HAVING A CONVERSATION WITH YOURSELF ABOUT WORK So, I've begun reaching out, and having pubs reach out to me, to get my thoughts on some of my areas of expertise. Following are a few examples. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407454330265-RTABELPOFW9AFCA77ANM/coolab.jpg Industry Commentary https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407454336014-ZY23W3A52EHP10B2O78T/hi-def.jpg Industry Commentary https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407454339417-32NJM02MZY2F9SIS67XX/commis.jpg Industry Commentary http://www.kevingosselincreative.com/published-novels daily 0.75 2014-08-12 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407852049869-AVVTQWRLWR5O4Q60X6VX/image-asset.jpeg Published Novels - MEET THE AUTOMOTIVE ARCHAEOLOGIST FASTON HANKS It took 5 months to write my first novel. And 2 years to find an agent and publisher. But, well worth the wait. Writing a novel, and listening to the positive and negative reviews has been a growth experience. You really put yourself out there. Unlike advertising, where our anonymity shield us from the true slings, arrows and occasional bouquet thrown our way. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407852049869-AVVTQWRLWR5O4Q60X6VX/image-asset.jpeg Published Novels - MEET THE AUTOMOTIVE ARCHAEOLOGIST FASTON HANKS It took 5 months to write my first novel. And 2 years to find an agent and publisher. But, well worth the wait. Writing a novel, and listening to the positive and negative reviews has been a growth experience. You really put yourself out there. Unlike advertising, where our anonymity shield us from the true slings, arrows and occasional bouquet thrown our way. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407852196499-QLBDOL7X1O3HORQ3AQL4/Unknown.jpeg Published Novels - YOU HAVE TO WRITE YOUR FIRST NOVEL SO YOU CAN WRITE YOUR FIRST GOOD NOVEL Or, so another novelist told me. And they are right. I am proud of this novel. But, my second one, is mucho betterer. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1407852262920-7JCX6ADG5T80EBOJZYK1/91oNaNHJbrL.jpg Published Novels - THE NOVEL I LOVE Funny thing, is that I wrote both these novels, one about a Porsche and one about a Bentley. And I then wound up working for both brands in advertising. Maybe I should write a novel about getting paid to travel the world and see if that can happen. http://www.kevingosselincreative.com/1963 daily 0.75 2015-01-30 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858920094-G5C9UC16377ZVSOSC7I5/gfd1.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858920094-G5C9UC16377ZVSOSC7I5/gfd1.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858541884-ZQV4PKZOZQRH4FIT75WI/gfd2.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858541946-540BWO4LC0N5XDP8SRP6/gfd3.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858542020-5RXW6R4S09CJDEPEKJOG/gfd4.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858542069-KD3P9REQULU8N3HKXZE3/gfd5.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858542117-8SA2XO0U8JJJ62J5OYSR/gfd6.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858542157-Q3ZK6IOR43RTP26J81CN/gfd7.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858542204-5REV7IWHV0WWKTE52M03/gfd8.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858542234-UMX5DQW0BK8RV0VQNQGV/GFLA-9.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858542252-G4WHC5JYVQLYZPWV3Y7X/GFLA-102-1024x669.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858542286-KYJBEKBRBKMFA7E6A3MS/GFLA-245-1024x682.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421864608590-KZMEBCK0J79ZLJ7HQES7/Glenfiddich-_SGhouse_photographer-Taso-Papadakis020.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858542323-XEBQ00FUHT31OCSF71SY/GFLA-349.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858542386-RU76ANSG2Y34GN6UIMQY/GFLA-360.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858542296-TZU2H9B473HBS8ONDCHT/GFLA-288-1024x682.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421873006355-E0AJKI2AL870LIOD4NJN/digital_GFD.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421864599300-GNV2ZV4K838QD22CFD6L/Glenfiddich-_SGhouse_photographer-Taso-Papadakis013.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421864615615-FQO865QQV5M0Y23RN5NS/UZ5A7720.jpg 1963 Launch https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1421858542374-3SAFXHUQNYOXZTNSMUL0/GFLA-377-1024x682.jpg 1963 Launch http://www.kevingosselincreative.com/skymsg-verizon daily 0.75 2025-02-21 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1740143612537-56P7KNV3R8B3O3E2UDPL/TPxWX6c.jpg SkyMSG Verizon - WHAT ARE THEY POINTING AT? When there are 220MPH race cars zooming by, why was everyone at the Indy 500 pointing at the sky? Because we created the first text to skywriting activation ever to prove the power of the Verizon network. From your phone, to the planes skywriting device, direct. We even had one person propose. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1740143612537-56P7KNV3R8B3O3E2UDPL/TPxWX6c.jpg SkyMSG Verizon - WHAT ARE THEY POINTING AT? When there are 220MPH race cars zooming by, why was everyone at the Indy 500 pointing at the sky? Because we created the first text to skywriting activation ever to prove the power of the Verizon network. From your phone, to the planes skywriting device, direct. We even had one person propose. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1437059900595-1OLV6HGI6RVNNBRZNNBU/J1ONASD.jpg SkyMSG Verizon https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1437059904581-FS1H8HQ60C2PAGGA5923/lhBXQpx.jpg SkyMSG Verizon https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1437059907487-WKTFJUQ909TCCVS4CMK7/oso9vSl.jpg SkyMSG Verizon https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1437059923527-BR25I0ON6IUZBTWJE9BA/zkkPnqI.jpg SkyMSG Verizon https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1437060308046-P3H7ZRNYA3K5TA2O9O91/photo+1.JPG SkyMSG Verizon https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1437060309896-4YIQ2UYW97DWUCGM97PI/photo+2.JPG SkyMSG Verizon https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1437062044000-2Z5VTPN4ZZ649NI8T4HI/image-asset.jpeg SkyMSG Verizon - SkyMSG Overview 052915V4-HD http://www.kevingosselincreative.com/facebookiq daily 0.75 2015-07-16 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1437058062603-K1KZ557EJN7PJJ0Q5F75/iq-home_copy1.jpg Facebook IQ https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1437058062603-K1KZ557EJN7PJJ0Q5F75/iq-home_copy1.jpg Facebook IQ https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1436981324198-66J8VQ63EUO63KRUIIUM/11148686_10153306135909800_6959550082915316346_n.jpg Facebook IQ https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1436981339336-R216H1H8ZDWBKVIJC3XE/11350638_10153306131524800_4733951843089581134_n.jpg Facebook IQ https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1436981344993-11G7R4HC4Z66FULS9M04/11350548_10153306133384800_8609156630678436781_n.jpg Facebook IQ https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1436981350360-STOO6NSU6F1HHT3LB2IU/11265600_10153304162109800_6787379582938182282_n.jpg Facebook IQ https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1436981356336-CBV9R42OTHWLZF2L35SF/11255181_10153306131994800_2525396247630589543_n.jpg Facebook IQ https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1436981366885-H0E2C697XDW0DNVJMVK6/11011576_10153304161354800_5953528293788628019_n.jpg Facebook IQ https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1436981372810-VWR5ZVIB7QJEVSPA7KW3/10313455_10153304161434800_7428325227200141782_n.jpg Facebook IQ https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1436981381119-HYW6S5272REWRG9RXRE9/1908143_10153306133659800_8340781006584304679_n.jpg Facebook IQ https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1437057968133-IKQMKME9EMNDP2DH9M6W/momentum_facebook_iq_nyc_margarita_corporan-032.jpg Facebook IQ https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1437057970986-RKDXAYE4O0LSAFJZRDOJ/momentum_facebook_iq_nyc_margarita_corporan-102.jpg Facebook IQ http://www.kevingosselincreative.com/chatbots daily 0.75 2018-07-17 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1531856079850-68KXJ4ZUADX4J6ZBJQR9/Sushi_Group.jpg ChatBots & Sushi https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1531856310759-RYFGDS2GPPYLDZ0U2NOQ/Sushi_Group+copy.jpg ChatBots & Sushi https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1531856444317-Z5AV8QNJEY3LM4W71F95/Facebook+Town+Hall-2.jpg ChatBots & Sushi https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1531856336628-32ZD9BUENID2IXJDD643/Facebook+Town+Hall-3.jpg ChatBots & Sushi https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1531856364342-F99WJCKN2TSXSGO7JM2H/Facebook+Town+Hall-5.jpg ChatBots & Sushi https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1531856382391-2RN3P3SPYONG994MCMXI/Sushi_Closed.jpg ChatBots & Sushi https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1531856419181-R5C3FZZXG5TYXIX5AM9F/005A0649.jpg ChatBots & Sushi https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1531856473028-S6LBU2GUM5A6YJIAZIKJ/Facebook+Town+Hall-6.jpg ChatBots & Sushi https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1531856482792-REPTNHJIHRVEZL2F73UX/Facebook+Town+Hall-8.jpg ChatBots & Sushi https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1531856489280-MH9IAZX4R8KWTBA4Z88A/Facebook+Town+Hall-7.jpg ChatBots & Sushi https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1531856501583-SB9TAM93W5QLLFVQ899A/Influencer_Kits_1.jpg ChatBots & Sushi https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1531856506503-04YXCQIT7RYNDHECX149/Influencer_Kits_2.jpg ChatBots & Sushi http://www.kevingosselincreative.com/cokezero daily 0.75 2021-04-09 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1617978511676-V040AJVHZCAJP44CWW65/coca-cola-zero-chamber.jpg Coke Zero https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1617978604092-M3243K80H2TYXMZBLIK0/coca-cola-zero-chamber.jpeg Coke Zero https://static1.squarespace.com/static/53e0fc88e4b09e0e511c1b13/607063d7d536d10ee540b7cf/607066a010d0f5063ff00903/1617979279237/ Coke Zero http://www.kevingosselincreative.com/lysol daily 0.75 2021-04-09 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1617999525818-3PKYG05HZ4DMDNI15Z4T/Screen+Shot+2021-04-09+at+12.29.14+PM.png Lysol X Schools https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1617999525818-3PKYG05HZ4DMDNI15Z4T/Screen+Shot+2021-04-09+at+12.29.14+PM.png Lysol X Schools https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1617999464998-C99GJX5JR62439IQ2XW7/image-asset.png Lysol X Schools http://www.kevingosselincreative.com/new-gallery-1 daily 0.75 2025-02-12 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1739384864451-JXLFIDGYZ8ABTXRX28TH/image-asset.jpeg Day 1 Refugee - One Day to Become a Refugee | Save the Children It is hard to imagine what it is like to be a child refugee. So we didn’t image. We filmed scenes based on actual trips and experiences of children fleeing from conflict. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1739384864451-JXLFIDGYZ8ABTXRX28TH/image-asset.jpeg Day 1 Refugee - One Day to Become a Refugee | Save the Children It is hard to imagine what it is like to be a child refugee. So we didn’t image. We filmed scenes based on actual trips and experiences of children fleeing from conflict. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1739384864434-UEFG1JAJX26PYMEMKK1X/image-asset.octet-stream Day 1 Refugee http://www.kevingosselincreative.com/new-gallery-2 daily 0.75 2025-02-21 https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1739385796817-N8LVBUUIPY9NUK5KFIBK/Eglantyne_Lores.jpg Portrait https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1739385830962-6DGAEB1R5UWMYPZH4ZWU/Eglantyne_Lores.jpg Portrait - A GLOW UP FOR OUR FOUNDER Eglantyne Jebb was a complete bad ass. She founded Save the Children, even getting thrown in jail in the process. But the one image we had of her made her look meek. So we changed that with a new image that showed supporters, donors and corporate partners our founder and our message was as modern and relevant as ever. Move over Amelia, there is a new 20th century female icon. https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1739385848359-7QUJXGL836FSBIDU9INI/CH164262_Save+the+Children%27s+founder%2C+Eglantyne+Jebb..jpg Portrait https://images.squarespace-cdn.com/content/v1/53e0fc88e4b09e0e511c1b13/1739385884816-NCOQQ5Y9ONF370LJQE1I/image-asset.jpeg Portrait - Eglantyne Jebb Portrait: Artist Spotlight on Sam Rodriguez The first artist collaboration that Save the Children US had completed. Our founder was a complete disruptor, but her original portrait did not reflect her accomplishments or personality. We remedied that with a powerful image from Sam Rodriquez.