Glenfiddich 1963
This is the original ad for Glenfiddich 1963.
To launch a recreation of this product, we wanted to recreate everything. Including the print ad, the attitude and of course the era at retail and parties in NYC and LA.
Covered by the NY Times, and selling out of product. Legendary.
“The campaign is an example of initiatives by brands to play up their heritage and history by creating appeals centered on authenticity that are aimed at the so-called millennial generation, which typically perceives products with roots more positively than newcomers without pedigrees..”
– Stuart Elliot, NYTIMES