CES had lots of vendors saying their products worked like magic. AMEX actually brought magic to CES.
Good customer service is like magic. To highlight their POD at CES, we brought Dan White for 4 days of performances in a pop-up magic show. Lines - out the tent. Reviews - top notch. A must see from Event Marketer and BizBash. I watched the show 12 times and still not sure how he did the card tricks.
“We’re not an in-person brand, so we love that opportunity of creating that personal touch,” says Schechtman. “There’s nothing more human than magic. Magic is something that’s universal, that everybody understands, and that transcends language. So for a global product in a global show like CES, it was important for us to find things that could do all of that. And this really hit home.”
AMEX client