Summer is the best. Except when it is not.

Donations dropped during summer and we needed a campaign that made the needs of kids in rural America urgent. Step in Alice Cooper. And Ms. Rachel.

Our insight was that while most kids celebrate school being out, rural poverty makes many children dread it. And we got thinking that the anthem of Alice Cooper celebrating school being out could become a poignant soundtrack if recorded in a dramatically different way. It worked.

The cover made it to Spotify.

We had enough requests for the song we put in on our favorite streaming platform.

“This literally made me tear up I wish there were programs like this when I was a kid.”

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