creative director, writer, storyteller, strategist and automotive restorer

creative work

  • Starbies Activation at Sephoria

    Starbucks

    We brought the vibes of Starbies to Sephoria in 2026.

    Enjoy!

  • Save the Children

    Day 1 Refugee Documentary. Our script writers were actual child refugees.

    See the True Story

  • GGP Summit

    When you create an event for luxury experiential marketers you have to go to the NEXT level. Like carousel in yard of a mansion in the garden district level.

    Laissez les bon temps rouler

  • Bentley

    There are over 1,000,000 options on a Bentley. We helped people select them without ever looking at a website or scrolling a site. #pyschology

    Your Bentley awaits

  • Save the Children

    Our founder had a vision in 1919 that is progressive even to this day. We gave her a portrait that made her a modern visionary.

    See the transformation

  • Balvenie Rare Craft Roadshow

    Tool makers, ham makers, Nick Offerman and a Morgan. Sounds like the beginning to a joke. But it was the Rare Craft Roadshow.

    Get crafty

  • The Tiny

    A physical manifestation of an idea. AKA backyard experiential.

    One tiny click

  • Blue Moon

    A stop motion masterpiece of art for an artfully crafted beer. Thanks Laika house, you know them from Coraline.

    Click like an artist

  • Facebook (IQ)

    At the dawn of AI enabled marketing we created a first-of-its-kind launch for IQ Campaign.

    Visit our mart

  • Hendricks Voyages into the Unusual

    The label kinda gives the brand positioning away. Clever. Fantastical. Botanical. We had huge lines forming for our immersive tasting experience.

    The most unusual click

  • Food Trucks to the Rescue

    Using a guerrilla approach to food trucks and farmers markets to get potential donors to rethink childhood hunger.

    Click to care

  • Alice Cooper x Save the Children. Unlikely but amazing.

    Summer is awesome for most kids. But for kids in rural poverty it’s the hardest. No books. No friends. Little food. We used Alice’s Schools Out for Summer in a whole new way.

    Make Summer Fair

published pieces

  • Published Novels

    When Brian Johnson, lead singer of AC/DC and vintage racer loves your book - you stop while you’re ahead.

    Click Here

  • USA Today

    The Semicolon, causing confusion since, well, who knows. And I should have probably used one in this paragraph.

    Click here;)

  • Ad Age

    “Amp members pick the best ads of 2025 (so far)”

    Authenticity hot take

about me

“If I wasn’t creating ads, I’d be a carpenter. And if I wasn’t a carpenter, I’d be an automotive restorer.”

I’ve spent my career making things by hand. As a creative leader in the advertising world, I’ve helped brands like Starbucks, Porsche, and monday.com speak to their fans and customers. But I just don’t stop building things when I shut my laptop.

From a post-and-beam barn and tiny house to countless hours in the garage as a pit crew, driver, and mechanic for my own vintage racing projects I love keeping busy and learning new skills. My deep technical knowledge of automotive culture has made me a voice in the car world, where I contribute to 911 & Porsche World and Octane. Whether it’s a car, a building, or a brand, the goal is always the same: to build something that lasts.